i put up two posts about the same thing

one performed over 18x better

(36k impressions vs 2k impressions, and 177 likes vs 15 likes)

(and those numbers are still climbing, because that higher-performing post is only a day or two old)

so for some context, one of my very early posts on here was about a message i'd gotten from dan martell, saying that he had offered to be the 100th guest on The Seen

then yesterday i wrote a new post about that. granted, it was a completely different post, but it was about the same thing that happened

and that post did wayyyy better

which taught me a couple of things:

1. you can completely reuse content... if you can add value. so for example that first post was much more focused on the event, whereas the second post was the event + my learnings (as you can see just from the length of the post)

2. those learnings sometimes won't come to you until much later, when you have more context, more experience etc. there's no reason at that point that you can't write a different post about the same thing

3. practice really does make perfect. just look at the difference (even just in the hooks) of the old post and the new post- and it's a difference that's come from over 200 posts of failing and learning, all of which have trained me to be a better writer and storyteller

4. growth is exponential. what i mean is that obviously since that first post i've grown a much bigger audience, and that definitely helps my reach. which means that there is a bit of a snowball effect- the bigger the audience you have, the better your posts will perform (on average). so you should just keep posting and learning as much as you can to get to that stage, when you can then reap its rewards

5. packaging is everything. in both posts, i talk about the same thing that happened to me. but the way you frame it and present it changes EVERYTHING

so basically, just keep learning!!

and don't be afraid to use that learning by looking back on your past- sometimes the best pieces of content are just hidden in plain sight :)

(also just look at that evolution from light mode to dark mode, how far we've come 🥹)