Kaia Tham speaking on a panel at the iFuture Summit in Portugal

KaiaTham

11,229LinkedIn followers
3,759,585Post impressions
282Days posting daily

From LinkedIn

stop scheduling your posts

it's going to kill you as a creator

i see a lot of posts on here saying that you should just batch your content- spend one full day writing and then not even have to think about linkedin for the rest of the month

basically just a hack to have consistent posts

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i have over 11k followers and almost 4M impressions

but most of my posts fail (and that's good)

this is what i mean- my top 10% of posts are responsible for 38% of ALL my impressions and 42% of all follows

... which is crazy when you actually think about it

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i called a linkedin creator with over 400k followers

and asked him about repeating posts

because having written over 270 posts now, there are days where i sometimes feel like i have nothing truly original to add

and he told me... that he recycles posts all the time

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once you make a viral series, you win the content game

this is mine (and all the ones that failed earlier)

firstly, what i mean by a 'viral series' is just a specific idea/category that you can write a ton of posts under (that somehow all tie together)

an example of this is day 1 of building x, or ten marketing secrets (released over 10 posts), or basically any multi-part post

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this is a message to anyone who knows Reeti Maniar

(part 2)

because i actually did a very similar post MONTHS ago when linkedin banned her (for no reason other than that they were banning everyone randomly back then)

and now she can't access her account again, but just wants anyone who knows her (or is trying to reach her on linkedin) that she's taking a break right now while she gets that sorted

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stop creating controversial posts

(it's actually getting you less followers than you think)

and first i want to be clear, i'm talking about controversial posts done purely for the SAKE of controversy and high impressions

because i've done my own controversial posts before, but they're genuinely takes i will stand behind and deeply believe in (in which case i say, post it... within reason)

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